Location & Dates
Up to: 24/07/2023
Location: South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, CA 94080, United StatesRegister Now
The USA Wine Ratings looks to recognize, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
That is why the USA Wine Ratings is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.
A competition that will judge wines in three key areas:
Their value for money.
What they look like.
To be an award winner you will need to have a top-quality wine, that offers both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.
Quality: Quality will be assessed based on how agreeable the wine is for its target customer and chemical analysis. Measure quality considering the following characteristics of the beverage: Appearance, Aroma, Body, Taste, and Aftertaste.
Value: The objective is to understand how well a particular wine is priced, the greater the quality offered for the price, the greater the value score will be.
Packaging: Packaging will be measured by how well judges think the wine will be perceived by the consumer. The package will be judged for the Off-Premise market considering factors like label design and information, closure, and overall look. This does not involve boxes, cartons, and bags. It is how they think the product will be perceived when placed on a wine shelf amongst thousands of other wines.
USA Wine Ratings organizers
The USA Wine Ratings has been created exclusively by the Beverage Trade Network, the US drinks events, services, business, and publishing group dedicated to helping drinks producers and brand owners get closer to the buyers, distributors, and retailers that can bring their products to market.
Early Bird Deadline: April 28, 2023
Final Deadline: June 30, 2023
Warehouse Deadline: July 10, 2023
Judging Day: July 24, 2023
Winners Announcement: August 17, 2023
Early Bird Pricing - $100 per wine (February 1, 2023, to April 28, 2023)
Regular Pricing - $120 per wine (April 29, 2023, to June 30, 2023)
4 to 9 entries: 10% discount
10 to 14 entries: 15% discount
15 or more entries: 20% discount