Malört, a bitter herbal liquor with a complex and divisive flavor, has long been synonymous with Chicago. While it started as a niche product largely overlooked and even joked about, it has transformed over the past decade into a symbol of the city’s unique drinking culture. This is the journey of how Malört went from back-bar oddity to a staple in Chicago’s nightlife.

Source: Inside Hook

The Origins and Early Days

Malört’s roots trace back to the 1920s when Swedish immigrant Carl Jeppson introduced the wormwood-based spirit to Chicago. Originally sold as a medicinal tonic to skirt Prohibition laws, Malört later became available commercially after the era ended. Despite its long history, the drink remained relatively obscure, mostly confined to dive bars and veterans’ halls. Its notoriously bitter taste was never widely embraced, often used more as a prank than a preferred beverage.

Source: DCist

The Turning Point

Around 10 years ago, the perception of Malört began to shift, largely thanks to one passionate Chicago bartender. After tasting the spirit and becoming fascinated by its polarizing flavor, he dedicated himself to introducing it to new audiences. His efforts included organizing Malört-themed events, sharing reactions on social media, and creating branded merchandise to raise awareness. This grassroots revival helped propel Malört out of obscurity and into the spotlight.

Source: Serious Eats       

Growing Popularity and Cultural Significance

What was once relegated to joke shots and daring dares found new life as part of Chicago’s bar scene. Sales soared as more venues started serving Malört, embracing its status as the city’s unofficial drink. The brand changed hands, and production eventually returned to Chicago, strengthening its local roots. Today, Malört is no longer just a bitter challenge—it’s a badge of pride for many Chicagoans and an emblem of the city’s resilience and character.

Source: MSN

Malört is more than just a bitter shot—it’s a rite of passage, a conversation starter, and a reflection of Chicago’s stubborn spirit. It challenges your palate but also connects you to a community that embraces authenticity, no matter how rough around the edges. Love it or hate it, Malört tells a story about the city and the people who call it home.